This item has been discontinued and is no longer available.

M&M's Mars Bulk Dark Chocolate - 3.5 lb. Bag
When America entered the 1950s, M&M'S Plain Chocolate Candies were quickly becoming a household word, particularly with the growth of television. In 1954, M&M'S Peanut Chocolate Candies were introduced to the Brand's portfolio, and sales of both varieties continued to grow. That same year, the universally loved M&M'S Brand Characters and the famous slogan, "The milk chocolate melts in your mouth not in your hand", debuted in the initial TV advertising.

In 1960, M&M'S Peanut Chocolate Candies added three new colors red, green and yellow to the original brown color. In 1972, the M&M'S Brand Characters first appeared on packaging, and became increasingly known through print and TV advertising, reinforcing Brand awareness. In 1976, orange was added to the M&M'S Peanut Chocolate Candies color mix.

People kept asking and finally, in April of 2005, the M&M's were offered in dark chocolate for the first time.

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